Dan Lynch

Dan Lynch is the Chief Commercial Officer for the FIFA World Cup 2026, responsible for driving revenue across partnerships, sponsorships, and fan facing experiences. He specializes in unlocking new commercial opportunities within major sports ecosystems and aligning them with fan demand.

Lynch understands that one of the largest missed opportunities in live events is the inability to fully monetize premium experiences once initial ticket sales are complete a gap that Seatupgrader directly addresses.

As a partner, Lynch helps position SeatUpgrader as a non disruptive, additive revenue laye one that enhances existing ticketing systems while creating new monetization opportunities for teams, sponsors, and venues. His expertise ensures Seatupgrader integrates seamlessly into existing commercial models while increasing total event revenue and improving premium section utilization.