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SeatUpgrader

Sean Brooks & Gavin King

Founder & CEO / Co-Founder

As serial entrepreneurs with a background in payments and marketplace businesses, Sean & Gavin built Seatupgrader from firsthand experience recognizing inefficiencies in ticketing, particularly empty premium seats and limited flexibility for fans.

We focused on establishing Seatupgrader as the “missing monetization layer” for teams and venues, enabling them to unlock new revenue from unused inventory while delivering a more dynamic and elevated fan experience.