Monetize every empty premium seat.
SeatUpgrader is a first-to-market enterprise platform built for professional sports teams and venues - unlocking a completely new category of premium inventory revenue through real-time seat upgrades before venue entry.
A completely new revenue category for professional sports.
Every game, premium inventory sits empty while demand still exists inside the venue. SeatUpgrader gives teams and venues the ability to dynamically monetize premium seating in real time - creating a shared-revenue opportunity while improving atmosphere, sponsor optics, and fan satisfaction.
Unlock Unused Premium Inventory
Transform unsold premium seating into a real-time revenue engine before fans enter the venue.
Real-Time Revenue Intelligence
Dynamic pricing, demand visibility, inventory movement, and premium upgrade analytics for teams.
Elevate The Fan Experience
Deliver unforgettable premium upgrade opportunities that increase retention and engagement.
Enterprise Infrastructure
Built to support enterprise ticketing ecosystems, venue controls, and scalable integrations.
Results that
speak volumes.
Real-Time Seat Availability
Instantly discover premium seats that become available during live events.
Seamless Upgrade Experience
Upgrade your seat in just a few taps with a smooth and intuitive experience.
Personalized Seat Recommendations
Receive smart upgrade suggestions based on your preferences and event availability.
Works Across Multiple Sports
Enjoy a consistent seat upgrade experience across football, baseball, hockey, soccer, basketball, and more.
Built for teams.
Designed for scale.
SeatUpgrader helps professional sports organizations optimize premium seating, monetize upgrades, manage inventory distribution, and maintain ticketing compliance.
Inventory Release
Teams release approved premium inventory in real time through controlled distribution rules.
Dynamic Upgrade Offers
Fans receive personalized premium upgrade offers calibrated to demand, section, and game state.
Secure Transactions
SeatUpgrader processes upgrades instantly with enterprise-grade ticketing compliance.
Pre-Entry Monetization
Teams monetize premium inventory before fans enter the venue - every empty seat working.
What Makes Us Different
SeatUpgrader is positioned to redefine premium inventory monetization across leagues, venues, and the fans that fill them.
What Makes Us Different
Microsoft Partners in Sports Innovation
Positioned alongside the future of sports ticketing infrastructure through strategic enterprise conversations.
Enterprise Ticketing Integration Strategy
Designed to plug into existing ticketing ecosystems with controlled inventory release and compliance.
Shared Revenue Opportunities for Teams & Venues
A new monetization layer aligned with team economics - every upgraded seat strengthens the partnership.
First-To-Market Premium Upgrade Platform
Defining a new category at the intersection of yield management, fan experience, and live sports.
The People Behind the Platform
Sean Brooks & Gavin King
Founder & CEO / Co-Founder
Howard Dolgon
President | Syracuse Crunch (AHL)
Fred Mangione
Chief Business Officer | FIFA World Cup 2026
Dan Lynch
Chief Commercial Officer | FIFA World Cup 2026
Matt Corey
Former Chief Marketing Officer | Tampa Bay Lightning & PGA Tour
Murray Cohn
Former VP, Team Ticketing Operations | NBA
A new way to monetize the live event.
SeatUpgrader gives professional sports organizations a completely new way to monetize premium inventory, energize fan engagement, and modernize the live event experience.